This Cookie Policy explains how Midline ("we," "us," or "our") uses cookies and similar technologies when you visit midlinehealth.com (the "Site"). It should be read alongside our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, understand how you use it, and improve your experience. Some cookies are placed by us, while others are placed by third-party services we use.

How we use cookies

We use cookies for the following purposes:

Essential cookies are required for the Site to function. They enable core features like page navigation, access to secure areas, and cookie consent preferences. These cookies do not collect personal information and cannot be disabled without affecting how the Site works.

Analytics cookies help us understand how visitors interact with the Site. We use Google Analytics (via Google Tag Manager) to collect anonymised data about page views, scroll depth, outbound clicks, and session duration. This information helps us understand which content is most useful to our readers and where we can improve. Analytics cookies are only activated after you give consent through our cookie banner.

Third-party cookies may be set by services embedded in or linked from our Site. These include affiliate partners (such as Amazon Associates) and our email provider (Beehiiv). When you click an affiliate link, the partner may place a cookie on your device to track the referral. We do not control these cookies. Please refer to the relevant third party's cookie policy for details.

Cookies we use

Cookie Provider Purpose Duration Type _ga Google Analytics Distinguishes unique visitors 2 years Analytics ga* Google Analytics Maintains session state 2 years Analytics cookie_consent Midline Stores your cookie consent preference 1 year Essential

This table may not be exhaustive. Third-party services may set additional cookies that are outside our direct control.

Your choices

When you first visit the Site, a cookie banner will ask for your consent. You can choose to accept or reject non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the Site, which will trigger the consent banner again.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking all cookies may affect your experience on the Site and limit certain functionality.

For more information about managing cookies, visit aboutcookies.org.

Do Not Track

Some browsers offer a "Do Not Track" signal. There is currently no industry standard for how websites should respond to this signal. We do not currently respond to Do Not Track requests, but we honour cookie consent preferences set through our cookie banner.

Updates to this policy

We may update this Cookie Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

Contact us

If you have questions about our use of cookies, please contact us at:

Email: hello@midlinehealth.com