Midline ("we," "us," or "our") operates the website midline.co (the "Site"). This Privacy Policy explains how we collect, use, and protect your information when you visit our Site or subscribe to our newsletter.

By using the Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.

Information We Collect

Information you provide directly

When you subscribe to our newsletter, we collect your email address. We do not ask for or store any other personal information unless you voluntarily provide it (for example, by contacting us directly).

Information collected automatically

When you visit the Site, we may automatically collect certain technical information, including your IP address, browser type, operating system, referring URL, pages visited, and the date and time of your visit. This information is collected through cookies, analytics tools, and similar technologies.

Cookies and tracking technologies

We use cookies and similar technologies to understand how visitors interact with the Site, improve the user experience, and measure the performance of our content. You can control cookie preferences through your browser settings. Disabling cookies may affect your experience on the Site.

We may use the following types of cookies:

Essential cookies that are necessary for the Site to function properly.

Analytics cookies (such as Google Analytics or Fathom Analytics) that help us understand traffic patterns and how readers engage with our content. These tools may collect anonymised data about your visit.

Third-party cookies that may be set by embedded content or external services linked from our Site (such as affiliate partners). We do not control these cookies and encourage you to review the privacy policies of those third parties.

How We Use Your Information

We use the information we collect for the following purposes:

To deliver our newsletter to subscribers who have opted in. To analyse Site traffic and reader behaviour so we can improve our content. To maintain and improve the functionality and security of the Site. To respond to enquiries or messages you send us directly.

We do not sell, rent, or trade your personal information to third parties.

Affiliate Links and Third-Party Services

Midline participates in affiliate programmes, including the Amazon Associates Programme. When you click an affiliate link on our Site and make a purchase, we may earn a commission at no additional cost to you.

Affiliate partners may use cookies to track referrals. These cookies are governed by the respective partner's privacy policy, not ours. We encourage you to review the privacy policies of any third-party sites you visit through links on our Site.

We may also use third-party services for email delivery (such as Beehiiv), website hosting (such as Framer), and analytics. Each of these services has its own privacy policy governing how they handle your data.

Data Retention

We retain your email address for as long as you remain subscribed to our newsletter. If you unsubscribe, your email address will be removed from our active mailing list. Some residual data may remain in backups or logs for a limited period.

Analytics data is retained in accordance with the policies of the analytics tools we use.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete your data, the right to withdraw consent at any time, and the right to object to processing.

To exercise any of these rights, contact us at the email address listed below. We will respond to your request within a reasonable timeframe.

If you are located in the European Economic Area (EEA) or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR) and UK GDPR respectively. Our legal basis for processing your personal data is your consent (when you subscribe to our newsletter) and our legitimate interests (for analytics and Site improvement).

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request its deletion.

Children's Privacy

The Site is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

Security

We take reasonable measures to protect your information from unauthorised access, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Email: hello@midline.co

This privacy policy is provided for informational purposes and does not constitute legal advice. We recommend consulting a qualified legal professional to ensure full compliance with applicable data protection laws in your jurisdiction.